As new professionals we would love for you to enter the marketing excellence awards. These are awards run by the PPRG (which is a special interest group of CILIPs) and they reward marketing done in all different sectors of the library world. The awards are very inclusive and we hope to receive entries from small marketing campaigns to the very large ones and all the ones in the middle as well.
Through the work that you do in your institutions, I am sure you are all in an excellent position to enter. As a cohort you bring enthusiasm, knowledge and innovation to the library world. If you have been involved in any aspect of marketing your library, whether that has been via social media, e-marketing, print marketing etc, please do think about entering.
We want to encourage you to innovate in this area as it is such a fundamental area for libraries now and in the future. Library staff make a little go a long way in marketing by using imagination, commitment and creativity. This is the work that we want to reward and promote.
Winning entries are recognised by Gold, Silver and Bronze Awards. The judges look at evidence of the campaign’s impact and effectiveness.
If you are wondering whether the work that you have done is what we are looking for, have a look at previous winners or contact me (Davina on firstname.lastname@example.org) and I can discuss it with you.
Previous winning projects: http://www.cilip.org.uk/get-involved/special-interest-groups/publicity/awards/previous-winners/pages/default.aspx
How to enter: http://www.cilip.org.uk/get-involved/special-interest-groups/publicity/awards/pages/award-info.aspx
Closing date: 31st August 2012
Projects must have been promoted to the target group after January 2012 and been running long enough to be able to demonstrate effectiveness.
Winners will receive a certificate, which will be presented at a PPRG event, and details of their winning entry will be added to the PPRG website and publications. Winners will also be invited to speak at a PPRG event to share their experience with attendees.
The PPRG Marketing Excellence Awards are free to enter for any library and information service in the UK. Entrants do not need to be PPRG members, as the group seeks to celebrate innovation and achievement from right across the library marketing sector.
Entries will be judged by the PPRG Committee, against a number of criteria, which include:
Effective use of a combination of marketing communications activities
Originality of concept and suitability to target market
Quality of graphics, design and copywriting
Innovative use of new media
Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
Timing, message and consistency of marketing communications
Effective use of resources and project budget
I look forward to reading through your entries :-)